16/06/2020 - Visionnaire
presents the new Beauty 2020 collection
during the June Design Week
through 3 Live broadcasts on 17-18-19 June 2020 on the official social platforms of the Brand (Instagram, Facebook
) and Zoom for the Chinese market starting at 10:30 am (Rome GMT + 2).
The three episodes will be broadcast in English
on the Visionnaire official website as well, through the landing page of your preferred language.
The live shows embrace three fundamental themes of the Brand’s path during the year, defining horizons of continuous evolution.
Wednesday, 17th June
Art, Design & Uniqueness
What does Art & Luxury mean to Visionnaire?
A journey into Meta-Luxury: the new meaning of luxury that goes beyond the concept of just possession of precious goods but turns to objects that carry values, which can tell a story and remain in the time. And yet the challenge of Visionnaire to bring the language of uniqueness and creativity, typical of Art Design, in the retail channel. A design contaminated by art, introducing the collaboration with Draga&Aurel after the official presentation during Art Basel Miami of the “Pavone” project designed by Marc Ange.
Thursday 18th June
The Ecosystem of Design
The new artisan “Renaissance”
Visionnaire’s attitude towards experimenting with materials and involving artists with almost a “Renaissance” personality for the method and the commitment made in the genesis and in the realization in the laboratory of their creations. Technological evolution and aesthetic innovation told through the products by Mauro Lipparini.
Friday 19th June
All the Beauty is yours
Style, Relation and Behavior at the center
The last Live show will be dedicated to the “one-of-a kind approach”. The brand’s ability to fulfill dreams of customers with tailored products and unique sets. A philosophy of strong recognition of the brand codes and a Full Home Design approach that is based on the delicate relationship of intimacy and trust between the client and the Brand, testified through the products of Alessandro La Spada.
The broadcasts include the participation of two Visionnaire resident speakers, Leopoldo and Eleonore Cavalli - CEO and Art Director of the Brand - Draga & Aurel, Mauro Lipparini and Alessandro La Spada, among the design signature of the new collection, with the streaming contribution of trend setters and opinion leaders, Visionnaire premium partners from the world, with the mediation of Paolo Bleve, Publisher & Editor In Chief of IFDM.
A meeting between design, craftsmanship, technological innovation, dedicated to the international customers of Visionnaire, to the Italian and foreign press, to tell the profound and contemporary meaning of Beauty, which inspired the new collection.
The transmission studio will be the Milan flagship store Visionnaire Design Gallery in Piazza Cavour 3, which for the occasion has been completely renovated to a design by Alessandro La Spada. Numerous scenic scenes define suggestive environments and present the materials and textures of the new collection. A new lighting project by Viabizzuno contributes to the definition of deep, almost theatrical, atmospheres with the aim of maximizing every single furnishing product.
The technical direction was carried out completely by Visionnaire under the direction of directors, lighting and sound technicians.
It will be possible to view the On Demand episodes on the platform Fuorisalone.it on 17-18-19 June 2020 at 4:30 pm (Rome GMT + 2) and on the Visionnaire official website www.visionnaire-home.com/it.
Visionnaire on ARCHIPRODUCTS
Visionnaire Presents the New Beauty Collection